PubCrawl Podcast: Ask a Book Publicist! with Mallory Hayes


This week, JJ and Kelly talk to Mallory Hayes, a book publicist! She answers a few questions about publicity and gives some advice. Also, once again, EVERYTHING IS STILL HAMILTON. Stay tuned to the end for bloopers where Mallory and JJ attempt—very poorly—to rap.

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Show Notes (TL;DL)

  • The difference between marketing and publicity is that marketing is coverage you pay for whereas publicity is coverage you don’t pay for (e.g. ads fall under marketing, pitching for reviews in publication is publicity)
  • Publicists have media contacts that an author may or may not have, and can leverage their contacts to get their authors more or better exposure.
  • We covered some promotional stuff in last week’s podcast!
  • When in doubt, ASK! Publicity can differ from imprint to imprint, house to house, publisher to publisher. You never know until you ask.
  • Promotion/publicity generally starts about 6 months before publication with ARCs or galleys going out, ramping up as you get closer and closer to publication. Don’t start too soon, or else people will forget.
  • The number one thing you should not do: respond to reviews. Just…don’t do it.

What We’re Reading/Books Discussed

Creative Endeavors

  • Mallory is writing a YA novel!
  • Kelly and JJ are gearing up for NaNoWriMo (add us at bookishchick and sjaejones, respectively)

Some more NaNoWriMo tips

  • Fixing is easier than creating from scratch.

Off-Menu Recommendations


4 Responses to PubCrawl Podcast: Ask a Book Publicist! with Mallory Hayes

  1. Nikhita Oct 30 2015 at 7:30 am #

    Just a suggestion and a request: Will you wonderful ladies be able to make a podcast on revisions? I’m in the midst of them right now!

    • JJ Oct 30 2015 at 7:43 am #

      We can certainly do a podcast on revisions! Do you have any specific questions? Is it how to tackle revisions? What approach to take? Do you need a systemized approach? The more specific your questions, the better we’re able to help you. 🙂

      • Nikhita Oct 30 2015 at 12:27 pm #

        You replied! I was just wondering how to tackle revisions, how to organize the issues (global vs local) and work through it with a system. Also: how to subtly incorporate worldbuilding, especially for fantasy; what to look for during that first read-through; do I take notes while reading or after? how to look for story structure issues…

        Thanks so much!

        • JJ Oct 30 2015 at 12:47 pm #

          No problem! We’ll definitely note of these questions. The next few episodes of this podcast will be focused on helping writers through NaNoWriMo, but we can definitely do a revision podcast in December, when those of us recovering from NaNo will be looking to revise. 😉

          In the meantime, you can browse our revision tag (in our Resources page)!

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