Tag Archives | Ask Alex

Ask Alex: Publicist vs. Marketer

This month’s Ask Alex comes from Anna, who asked: I know you’ve written about both marketing and publicity but can you make this difference clearer for me? My understanding is that publicity has more to do with interaction with the press while marketing is more about advertising and social media. What would a marketing professional do that a publicist wouldn’t and vice versa. This is a great question, and one that I know a lot […]

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Navigating Educational and Librarian Conferences

I just took a look at my calendar for the months ahead and realized one thing: conference season is starting back up again.  To help authors prepare, I thought I’d take a break from the usual Q-and-A format to cover some valuable tips I’ve picked up over the past three years of attending trade shows. Through my job, I participate in about six or seven conferences each year, all with their variety of acronyms (ALA, […]

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Ask Alex: Common Internship Mistakes

This month I’m breaking with format and tackling something that’s been on my mind recently. As always, I’m happy to take questions here in the comments, but you’re more than welcome to email me if you’d like to ask privately. I’ll always double-check to make sure it’s okay to post the question here. It might seem like strange timing, but now that summer is winding down and internship season is almost over, I wanted to […]

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Ask Alex: The Life of a Publicist

This month’s question came to me via email from Lizbeth. As always, I’m happy to take questions here in the comments, but you’re more than welcome to email me if you’d like to ask privately. I’ll always double-check to make sure it’s okay to post the question here. From Lizbeth: Hi Alex!  First of all thanks so much for taking questions like this. I hope you don’t mind me adding one more to your pile…  […]

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Ask Alex: The Blogger’s Dilemma

This month’s question came to me via email, and kept me thinking for a good long while. As always, I’m happy to take questions here in the comments, but you’re more than welcome to email me if you’d like to ask privately. I’ll always double-check to make sure it’s okay to post the question here. From Kim: A lot of book bloggers—myself included—hope to get the chance to be a published writer or end up […]

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