Tag Archives | Author Branding

Your Author Brand: What it is and why it’s important

Almost every author I’ve met, whether they write literary fiction for a small press or category romances for Harlequin, has considered themselves an artist of some sort, and no one wants to equate selling their art to selling Kellogg’s or Coca-Cola. They don’t view their books as commercial products. But the purpose of branding is the same whether you’re selling books or breakfast cereal: to let customers know what they’re going to get before they […]

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Switching Genres — Can it hurt your author brand?

I asked for blog topic suggestions on twitter yesterday, and one of our readers posed the following (paraphrased): There’s the idea of author brand and books readers expect from that author. But what happens if the author wants to write in a new genre? As a YA author who debuted with a sci-fi/dystopian trilogy and is following up those three books with a historical fiction stand-alone, I find this topic incredibly fascinating. Yes, I’m changing genres, […]

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Genre Jumping and Author Branding

So J.K. Rowling recently announced her new novel, and it isn’t Harry Potter. I was browsing in a book store with a friend and we came across a sign that showcased The Casual Vacancy and gave a brief description of what it was about. No joke, the first words out of my friend’s mouth were, “That doesn’t sound magical!” Granted, she wasn’t being totally serious, but I’m sure a lot of other people were thinking […]

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