Tag Archives | Dana Kaye

Your Author Brand: What it is and why it’s important

Almost every author I’ve met, whether they write literary fiction for a small press or category romances for Harlequin, has considered themselves an artist of some sort, and no one wants to equate selling their art to selling Kellogg’s or Coca-Cola. They don’t view their books as commercial products. But the purpose of branding is the same whether you’re selling books or breakfast cereal: to let customers know what they’re going to get before they […]

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Guest Post: Questions to Ask Your Publicist, Inside and Out

In my experience, no matter how many books an author has published, whether they’re traditionally or independently published, or what their day job is, publicity is the one area that leaves many authors in the dark. Everyone wants to be on Ellen or have a rave review in the New York Times, but how does a publicist pull that off? And if those outlets aren’t attainable (which is the case for 99% of authors), then […]

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