Tag Archives | Marketing

How To Be A Model Moderator

1. Read the panelists’ books. The best panels in my opinion are the ones in which the moderator asks questions tailored to the author’s works. Obviously, this isn’t always possible, but at least be familiar with the book’s main ideas and stand out points. Don’t be afraid to ask your panelists’ publicists for books. It’s in the publishers’ interests for you to be informed about their author’s works. My secret weapon is to listen to […]

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How and When to Catch the Elusive Publicity Department — Part 1 of 2

Whenever I meet an author and I tell them what I do, they always ask me the same question: “When is it okay to reach out to my publicist?” And I always think, Oh my! These poor neglected authors! But when I’m at my desk in the office, reading email, and I get a question about a book that’s more than six months away, I often think Oh, no, I’m not ready for you yet. […]

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Behind the Page with Paper Lantern Lit #2: Social Media, Marketing, and Publicity, Oh My!

Happy New Year from Paper Lantern Lit! We’re excited to be back on Publishing Crawl for the second post in our “Behind the Page” series. If you missed our first post on editing for a book packager, click here to recap. Today, our in-house marketing maven, Tara Sonin, will share a bit about how marketing differs between a packager and a publishing house and her top 5 tips for authors looking to give their brands […]

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Volunteering: Marketing’s Best Kept Secret

I’ve met very few writers who got excited over the idea of marketing and promotion–and those who did, were typically folks who did that for a living. Maybe it’s an aspect of a creative soul, but it’s not usually something that comes naturally to us. And the thought of pushing our work on others? -shudder- I’ve always advocated that the best marketing strategies are the things we enjoy doing. Good marketing is all about making […]

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Digital Marketing – An interview with Anna Jarzab

It probably won’t surprise you all to hear that, over the past seven or so years, digital marketing has become a critical component to how publishers approach putting their books in the hands of readers–especially YA fiction. I’m very pleased that my good pal Anna Jarzab who, in addition to be a published author, is a Digital and Social Marketing Manager for Penguin Young Readers Group, has agreed to stop by today and give us […]

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