Tag Archives | Marketing

Digital Marketing – An interview with Anna Jarzab

It probably won’t surprise you all to hear that, over the past seven or so years, digital marketing has become a critical component to how publishers approach putting their books in the hands of readers–especially YA fiction. I’m very pleased that my good pal Anna Jarzab who, in addition to be a published author, is a Digital and Social Marketing Manager for Penguin Young Readers Group, has agreed to stop by today and give us […]

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Self-Promo and Marketing Materials that Work

My sequel comes out in week and I’ve noticed a drastic difference in the amount of self-promotion I did this year compared to last year. For my debut, I tried everything, mainly because I didn’t know what worked and/or what was worth spending money on. But looking back, some of those things I did for Taken had a very small payoff. Some of them had a small payoff and managed to drain my wallet and energy at the […]

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A Day in the Life of a Marketing Associate

I’ve been meaning to do a “Day in the Life” post for some time. My days (and weeks!) seem to vary so much more now than they did when I was an assistant, that it was interesting to keep track of a day and what I was really accomplishing hour by hour. While a part of me misses the old routine, it’s exciting to have new challenges come my way each day–it definitely keeps me […]

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The Value of ARCs

Because 1) my brain froze during the Polar Vortex 2.0 and 2) I then melted it working feverishly on revisions this weekend, I done goofed in not pulling together the Day in the Life post I’d been planning on (stay tuned for March!). But Erin came to my rescue by asking a really interesting question–something I’ve actually been pondering myself: I think this is a really relevant topic, not only in relation to ARCs, but all […]

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Making the most of social networks as a writer

I love social media. Some of this is probably due to the fact that it was my day job prior to writing. In my past life as a web designer, my days consisted of designing gorgeous and useable websites for our clients, as well as coming up with content and marketing plans. Many of these proposals included social media strategies. I found my past marketing experience immensely helpful when I needed to begin promoting my […]

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