Tag Archives | Promotion

Writing as Art, Publishing as Business

Writing as Art and Publishing as Business. I’ve been trying to get my thoughts around this topic for a while now, or rather, I’ve been trying to get my thoughts organized enough to write about it. To be honest, I’ve never had that much difficulty separating my art from business, possibly due to the fact that I was embroiled in the business side of publishing for years before I started seriously pursuing publication myself. But […]

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Book Trailers 101

I’ve been meaning to write a detailed blog post about how to make a book trailer for years now, since I made one for my first novel, Fair Coin. So that was back in… 2012. Yikes! This isn’t that post—not quite. Consider this more of an introductory overview of the process, and if people are interested, I will break the process down further in a series of subsequent posts to make a more comprehensive guide on tools and […]

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How to Set Up a Website

A question I used to see a lot from aspiring writers when I was still working in publishing was Do I need a website? Do I need to get on Twitter/Facebook/Tumblr/Instagram/[insert social media platform]? What do agents and editors mean when they say “online presence”? I won’t lie; whenever I received a submission from an agent, the first thing I did was Google that author. I wasn’t necessarily looking to see if the author had an enormous platform […]

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Behind the Page with Paper Lantern Lit #2: Social Media, Marketing, and Publicity, Oh My!

Happy New Year from Paper Lantern Lit! We’re excited to be back on Publishing Crawl for the second post in our “Behind the Page” series. If you missed our first post on editing for a book packager, click here to recap. Today, our in-house marketing maven, Tara Sonin, will share a bit about how marketing differs between a packager and a publishing house and her top 5 tips for authors looking to give their brands […]

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