Tag Archives | Promotion

How to Set Up a Website

A question I used to see a lot from aspiring writers when I was still working in publishing was Do I need a website? Do I need to get on Twitter/Facebook/Tumblr/Instagram/[insert social media platform]? What do agents and editors mean when they say “online presence”? I won’t lie; whenever I received a submission from an agent, the first thing I did was Google that author. I wasn’t necessarily looking to see if the author had an enormous platform […]

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Behind the Page with Paper Lantern Lit #2: Social Media, Marketing, and Publicity, Oh My!

Happy New Year from Paper Lantern Lit! We’re excited to be back on Publishing Crawl for the second post in our “Behind the Page” series. If you missed our first post on editing for a book packager, click here to recap. Today, our in-house marketing maven, Tara Sonin, will share a bit about how marketing differs between a packager and a publishing house and her top 5 tips for authors looking to give their brands […]

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Do You Have To Say ‘Yes’ to Everything? Sherlocks v. Watsons

Hey all! Stacey here chatting with my Doppelganger and fellow PubCrawler Stephanie Garber about a question that plagues many writers: Do you have to say yes to everything? The world is divided into two types of people, Sherlocks, and Watsons. Sherlock does not give a flying rat’s tail what people think of him. Watson, on the other hand, cares very much about how people feel about him, and how people feel in general. Both Stephanie […]

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