Tag Archives | Promotion

Self-promotion: an author’s perspective and guide

As my fellow Pub Crawler, Joanna Volpe, so eloquently put it a few weeks back: Most of your publicity and outreach to the general market is up to you. We all have giant dreams of a publisher who does everything for us, and I have a few friends who are in this very enviable position. But I have more friends in a position like mine—a position that leaves the majority of the publicity grunt work […]


Under the Radar: Authors Who don’t always get the “BUZZ”

by Rachel Seigel — Every season there are always a handful of books that get all of the media and/or awards attention. They are the books that everybody knows about and gets excited about, or the “buzz books” as they are often called. Believe it or not, these hot-listed books only make up a small percentage of the new books that are out there, and there are always a few who may not be nominated […]


The Truth and Nothing but the Truth on Promotion and Publicity for Debut Authors

When I first started in publishing, there were times when I (and my colleagues) used the phrase “It would be nice, but you don’t need an online presence.” Sadly, those days are now long gone. The debut author of today doesn’t necessarily need an established presence when they sign with an agent. But they better be ready to start creating one, and pronto. In fact, debut authors need to be prepared for more than just a […]


Interview with Sara Wilson Etienne, author of Harbinger

A bit about Sara in her own words I used to dream of being a marine biologist but quickly realized that I love fantasy more than fact. Now I enjoy combining both to create stories that ask “What if?” I write in sunny California alongside my artist husband and my two dogs. My favorite days are spent disappearing into different universes, whether it’s traveling with Dr. Who, popping into a parallel world with Diana Wynne Jones, […]