Tag Archives | Publicity

Your Author Brand: What it is and why it’s important

Almost every author I’ve met, whether they write literary fiction for a small press or category romances for Harlequin, has considered themselves an artist of some sort, and no one wants to equate selling their art to selling Kellogg’s or Coca-Cola. They don’t view their books as commercial products. But the purpose of branding is the same whether you’re selling books or breakfast cereal: to let customers know what they’re going to get before they […]

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Public Speaking or Root Canal?

I read somewhere that most people would rather get a root canal than speak in public. Having done both, I can verify that they produce equal amounts of panic, nausea, elevated blood pressure, sleep disturbance, and generalized anxiety. However, in my opinion, public speaking edges out root canals, for the basic reason that roots are important to a healthy smile, and who wants to give up smiling? As someone who used to hide behind people […]

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How and When to Catch the Elusive Publicity Department — Part 2 of 2

Swag—Fact #1: people like free stuff. Fact #2: it doesn’t really help to give people free stuff that they won’t use and that people won’t see. So even if your book is about, say, bird watching, are you really going to get sales of your book by handing out expensive swag like binoculars with your book’s title on it? (Hint: no.) The best swag is simple. Bookmarks, pins/buttons, postcards, tote bags, and posters. If you […]

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How and When to Catch the Elusive Publicity Department — Part 1 of 2

Whenever I meet an author and I tell them what I do, they always ask me the same question: “When is it okay to reach out to my publicist?” And I always think, Oh my! These poor neglected authors! But when I’m at my desk in the office, reading email, and I get a question about a book that’s more than six months away, I often think Oh, no, I’m not ready for you yet. […]

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Behind the Page with Paper Lantern Lit #2: Social Media, Marketing, and Publicity, Oh My!

Happy New Year from Paper Lantern Lit! We’re excited to be back on Publishing Crawl for the second post in our “Behind the Page” series. If you missed our first post on editing for a book packager, click here to recap. Today, our in-house marketing maven, Tara Sonin, will share a bit about how marketing differs between a packager and a publishing house and her top 5 tips for authors looking to give their brands […]

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