Tag Archives | Publicity

How and When to Catch the Elusive Publicity Department — Part 1 of 2

Whenever I meet an author and I tell them what I do, they always ask me the same question: “When is it okay to reach out to my publicist?” And I always think, Oh my! These poor neglected authors! But when I’m at my desk in the office, reading email, and I get a question about a book that’s more than six months away, I often think Oh, no, I’m not ready for you yet. […]

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Behind the Page with Paper Lantern Lit #2: Social Media, Marketing, and Publicity, Oh My!

Happy New Year from Paper Lantern Lit! We’re excited to be back on Publishing Crawl for the second post in our “Behind the Page” series. If you missed our first post on editing for a book packager, click here to recap. Today, our in-house marketing maven, Tara Sonin, will share a bit about how marketing differs between a packager and a publishing house and her top 5 tips for authors looking to give their brands […]

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Do You Have To Say ‘Yes’ to Everything? Sherlocks v. Watsons

Hey all! Stacey here chatting with my Doppelganger and fellow PubCrawler Stephanie Garber about a question that plagues many writers: Do you have to say yes to everything? The world is divided into two types of people, Sherlocks, and Watsons. Sherlock does not give a flying rat’s tail what people think of him. Watson, on the other hand, cares very much about how people feel about him, and how people feel in general. Both Stephanie […]

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Guest Post: Questions to Ask Your Publicist, Inside and Out

In my experience, no matter how many books an author has published, whether they’re traditionally or independently published, or what their day job is, publicity is the one area that leaves many authors in the dark. Everyone wants to be on Ellen or have a rave review in the New York Times, but how does a publicist pull that off? And if those outlets aren’t attainable (which is the case for 99% of authors), then […]

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