Swag—Fact #1: people like free stuff. Fact #2: it doesn’t really help to give people free stuff that they won’t use and that people won’t see. So even if your book is about, say, bird watching, are you really going to get sales of your book by handing out expensive swag like binoculars with your book’s title on it? (Hint: no.) The best swag is simple. Bookmarks, pins/buttons, postcards, tote bags, and posters. If you […]
Tag Archives | Publicity
Whenever I meet an author and I tell them what I do, they always ask me the same question: “When is it okay to reach out to my publicist?” And I always think, Oh my! These poor neglected authors! But when I’m at my desk in the office, reading email, and I get a question about a book that’s more than six months away, I often think Oh, no, I’m not ready for you yet. […]
Happy New Year from Paper Lantern Lit! We’re excited to be back on Publishing Crawl for the second post in our “Behind the Page” series. If you missed our first post on editing for a book packager, click here to recap. Today, our in-house marketing maven, Tara Sonin, will share a bit about how marketing differs between a packager and a publishing house and her top 5 tips for authors looking to give their brands […]
This week, JJ and Kelly talk to Mallory Hayes, a book publicist! She answers a few questions about publicity and gives some advice. Also, once again, EVERYTHING IS STILL HAMILTON. Stay tuned to the end for bloopers where Mallory and JJ attempt—very poorly—to rap a bit.
Hey all! Stacey here chatting with my Doppelganger and fellow PubCrawler Stephanie Garber about a question that plagues many writers: Do you have to say yes to everything? The world is divided into two types of people, Sherlocks, and Watsons. Sherlock does not give a flying rat’s tail what people think of him. Watson, on the other hand, cares very much about how people feel about him, and how people feel in general. Both Stephanie […]