Author Archive | Alex

What’s your major?

During my brief stint as an editorial assistant, I received a ton of really random calls. My theory is that the company’s operators just went to the first editorial assistant listed alphabetically in the staff directory with general editorial queries. My absolute favorite call I ever received came from a girl, maybe twelve or thirteen at the most, who flat-out asked, “Do you need to know French to work at your job?” “No. Why do […]


A Day in the Life of a Marketing Associate

I’ve been meaning to do a “Day in the Life” post for some time. My days (and weeks!) seem to vary so much more now than they did when I was an assistant, that it was interesting to keep track of a day and what I was really accomplishing hour by hour. While a part of me misses the old routine, it’s exciting to have new challenges come my way each day–it definitely keeps me […]


The Value of ARCs

Because 1) my brain froze during the Polar Vortex 2.0 and 2) I then melted it working feverishly on revisions this weekend, I done goofed in not pulling together the Day in the Life post I’d been planning on (stay tuned for March!). But Erin came to my rescue by asking a really interesting question–something I’ve actually been pondering myself: I think this is a really relevant topic, not only in relation to ARCs, but all […]


Ask Alex: Publicist vs. Marketer

This month’s Ask Alex comes from Anna, who asked: I know you’ve written about both marketing and publicity but can you make this difference clearer for me? My understanding is that publicity has more to do with interaction with the press while marketing is more about advertising and social media. What would a marketing professional do that a publicist wouldn’t and vice versa. This is a great question, and one that I know a lot […]


The Genius of Ursula Nordstrom

I’ve spent a considerable amount of time traveling this month–to book festivals as Author Alex, to librarian and educator conferences as Work Alex, and everywhere in between. This, as usual, involved a lot of plane and train journeys, most of them spent staring out of windows, listening to music, thinking about the stories I’m brainstorming and what I wanted to post about this month. Since we’re so close to the end of the year, and […]