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Book release checklist!

Jodi Sep 10 2018
Posted in:
Industry Life, Shameless Self-Promotion, Writing Life

Ahhh! Book release! Time to do all the things and still somehow get a reasonable amount of sleep at night. Or during the day. No judgement, fellow vampires. I don’t know about you, but book releases really sneak up on me. (It sure did this year. I, uh, have a book out tomorrow. Yay!) I always feel like no matter how much preparation I do, I’m always forgetting something. This year, I tried to be […]

3 Comments

10 Things I Learned About Publishing from My Debut Series

Avatar Jun 26 2017
Posted in:
After the… Series, Industry Life

Tomorrow marks the paperback launch of my second book, Shiny Broken Pieces, and the wrap of the Tiny Pretty Things series. It’s been three years now since I officially became an published author. And in those three years, I’ve learned a lot. So herewith, for those of you anticipating debuts of your own, the good, the bad and the truly heinous. Everything changes. Damn straight it does. I mean, you’re published now. You’ve seen your […]

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Your Author Brand: What it is and why it’s important

Julie Sep 21 2016
Posted in:
Guest Post, Writing Life

Almost every author I’ve met, whether they write literary fiction for a small press or category romances for Harlequin, has considered themselves an artist of some sort, and no one wants to equate selling their art to selling Kellogg’s or Coca-Cola. They don’t view their books as commercial products. But the purpose of branding is the same whether you’re selling books or breakfast cereal: to let customers know what they’re going to get before they […]

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Public Speaking or Root Canal?

Avatar May 20 2016
Posted in:
Writing Life

I read somewhere that most people would rather get a root canal than speak in public. Having done both, I can verify that they produce equal amounts of panic, nausea, elevated blood pressure, sleep disturbance, and generalized anxiety. However, in my opinion, public speaking edges out root canals, for the basic reason that roots are important to a healthy smile, and who wants to give up smiling? As someone who used to hide behind people […]

5 Comments

How and When to Catch the Elusive Publicity Department — Part 2 of 2

Avatar Apr 15 2016
Posted in:
After the… Series, Industry Life

Swag—Fact #1: people like free stuff. Fact #2: it doesn’t really help to give people free stuff that they won’t use and that people won’t see. So even if your book is about, say, bird watching, are you really going to get sales of your book by handing out expensive swag like binoculars with your book’s title on it? (Hint: no.) The best swag is simple. Bookmarks, pins/buttons, postcards, tote bags, and posters. If you […]

2 Comments